For title & escrow companies, strategic business growth can be challenging. Today, finding new leads often means wading through market data, comparing it against historical closing records, and tracking down past contacts. This cumbersome manual process is time-consuming and often means that business development isn’t prioritized.
Qualia is introducing a new feature that’s poised to change all that for the better. Purpose-built directly into Qualia Clear, our groundbreaking agentic AI system for title & escrow, the New Listings feature turns your past business into your best source for new leads. It’s designed to flag immediate opportunities with agents and properties your company already knows, providing a powerful competitive advantage.
Warm leads delivered with a simple command
Qualia Clear analyzes real-time sales and market data and compares it to your company’s historical file data to help you identify prime business opportunities. With a simple command, /new-listings, Qualia Clear delivers an insightful, actionable report. Here’s how it works:
- Analyzes new listings: The system scans the market for properties that have been listed as “active” or “coming soon” in the last seven days, focusing on the geographic area associated with your company’s offices.
- Compares new listings to your archive: Qualia Clear then cross-references those new listings against your entire history of closings—every file your company has ever worked on.
- Identifies opportunities: The report flags two primary types of warm leads:
- Past properties: Homes you’ve closed before that are now back on the market
- Past real estate agent partners: Properties listed by real estate agents with whom you have a transaction history
Poised for action
Qualia Clear automatically sorts results to show you the warmest opportunities first so you can prioritize your outreach:
- Hot leads: Properties you’ve worked on previously. You can let the listing agent know you have the back-title to deliver an efficient closing.
- Warm leads: Listings from agents you have a deal history with. You can congratulate the listing agent on the new listing and let them know you’d love to work with them again.
- All other listings: All additional new listings in your market. Even though you don’t have a history with the property or listing agent, you can still reach out to start building a relationship.
The /new-listings feature takes data that was previously inaccessible or too time-consuming to compile and delivers it in a prioritized, downloadable, actionable report.
The personalized insights you need to capture business fast
For every agent in the report, you gain valuable context that is ideal for crafting a personalized and effective outreach message. The report shows your company’s entire transaction history with each agent, including the number of deals you’ve done together, how long it’s been since your last closing, and their average sale price.
For example, if the report shows that “123 Main Street” just hit the market and it’s a file you closed before, you now have an immediate, high-value connection point. This information allows you to shift from general outreach to making a personalized, value-driven pitch, which Qualia Clear can draft for you. By understanding the file history, you can quickly offer the compelling advantage of a faster, more efficient closing, demonstrating that you are prepared and ready to deliver exceptional service.
Additionally, with New Listings you no longer have to pay for third-party market data, which is not only expensive but can be inconsistent and incomplete.
Conclusion
By integrating lead generation directly into Qualia Clear, you have a level of data access and matching that is transformative. The value is clear: the insights provided by the New Listings command give title & escrow companies a decisive market advantage.
This new Qualia Clear feature improves how you gain new business. It shifts your operations from manually hunting for leads to automatically discovering warm opportunities with agents and properties you already know. It provides the first step to proactive, strategic business development and equips you with the key information you need to take immediate action.
The New Listings command is another important advancement in Qualia’s commitment to empowering title & escrow professionals to focus on solving complex problems and growing their businesses.
Speak to an expert today to learn how the New Listings command within Qualia Clear can transform your company’s growth strategy.
